Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young

Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young ebook
ISBN: 9780230104747
Format: pdf
Publisher: Palgrave Macmillan
Page: 256

The first venture into social media for many companies, whether a small start up or a big brand, is to create a Facebook page to 'experiment' with social media, which is seen as an add on to other marketing activities. Save On Brand Media Strategy: Integrated Communications Planning in the Digital Era From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. By admin on Tuesday, June 12th, 2012 | Comments Off. While I'm relatively plugged in to technology and Internet trends, her robust and insightful data always provides great perspective in terms of how I think about digital and social strategy as part of bigger PR and integrated marketing communications planning. E marketing strategy: Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age). Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age) by Antony Young. This book is targeted for marketers who want to survive and thrive in the digital era. The paradox is that most of these same companies would not undertake offline marketing activities on a whim, but carefully plan their campaigns to the smallest detail. A branding and production firm with understanding of global market. Those projects have placed our firm into This is done by integrating your brand's marketing strategy through every point of contact with the consumer. Without that, any digital marketing strategy will be a 'house built on sand'. The best way to ensure our success in leveraging emerging technology in business for external audiences is to build infrastructure inside our organizations that sets us up for success in a post-industrial era. MDI has not only worked on video related projects, but has serviced its clients in the area of web design, social media, event planning, etc.